THE B

PR In Business with Matt Phillips

Welcome to a new interview on the B. Podcast. In this interview, Ben is hosting Matt Philips and talking about PR in business,

In this episode, you will learn more about:

Presentations, a quick debate on the question: Are the look and feel of a presentation (or) the business's quality and reputation play an essential role in accomplishing satisfaction?
PR, how could it go wrong? Matt shares his thoughts on Boris Johnson's story and how he and his team managed the birthday scandal. Spoiler, there is a checklist to avoid doing a lousy PR!
For a startup, what is the right time for a startup? What to start investing in PR? And how much media attention should a company get relative to its peers? Matt shared great insights that I think should be considered as a blueprint for any business - it is given for free!
Tech-enabled PR, how would that look like? Matt told the story of how technology doesn't matter but thinking about how the materials have been consumed is critical.
There are many channels to be used for PR; are there underrated (or) overrated? Matt was controversial in his answer!
What is the best way to build personal branding? Matt again brilliantly shared an excellent blueprint to follow!
What does Matt do, and how can he help your business?

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You can follow and check Matt's work on LinkedIn Matt's website, make sure you check his newsletter or email him

You also can reach out to Ben