It is another episode of Corporate Break. This time we are discussing organizational strategy and why it is especially important during crisis time.
Business strategy isn’t about winning or losing. The essence of strategy is about playing the right game. It is about shaping the game you play, not just playing the game you find.
We are yet to understand the full effect of COVID on businesses. However, the shift in customers' behavior is imminent. A lot of companies will endure the experience of shifting their strategy where business leaders' stories and how they justify strategy reorientation to stakeholders and the broader market are as important as their ability to continue to have a profitable business.
Strategy success depends on how clear it is the purpose of the business.
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